Art Direction

My role in this project as an Art Director fulfilled one of the most ambitious dreams I could ever have!
After developing concept with Mark Fredo (Creative Director), I came up with several designs for group portrait ideas which then, on location, in the Rocky Mountains of Colorado, I used as comps to position talents together, and make the Keyart come alive in front of our eyes!
Robert Johnson (Director of Photography) shot a series of stills to make up for all sorts of digital and print material prior to the series’ launch. While John Taggart (Cinematographer) shot film for promos and soundbites. We were doing the job that we love with people that we fell in love with, on top of the world – literally!